Let’s grow.

Marketing leadership, growth strategies and execution for small businesses and startups.

Fractional Chief Marketing Officer OR Project Based services.

Fractional Chief Marketing Officer

Marketing Leadership and “Know How”

Within a set number of hours or days per week, I’ll become an invested extension of your team and provide you with the marketing strategy, leadership and go to market clarity you’re craving. I’ll make sure you meet your growth goals with the right customer opportunity, positioning, messaging, channels, tactics, investment and people. Don’t worry, we’ll get tighter on scope before we jump in!

Some challenges I can solve

  • I think I know what my business goals are, but I have no idea where to start with marketing - what’s a good marketing goal for my business?

    Where should I focus my marketing dollars and how will I measure success?

    What is my most important goal (North Star) for all marketing initiatives?

  • Which customer segment (ie. group and type) is most likely to see the most value in my offering and what’s the opportunity size for growth (aka how many of them are there in my region)?

    If my growth customers are different from my current customers, how do I make sure I don’t alienate them as I grow?

  • Who am I really competing with and how are they going to market?

    How do I stand out in a way that connects with my growth customers’ rational and emotional needs?

    What are the most influential benefits I need to communicate about my business?

  • Where are my customers coming from, how and why are they choosing to purchase (path to purchase) and where can I best influence them?

    What new channels (ie. website, social media, newsletter, advertising etc) do I need in place to connect with them along that path and how can I improve my existing channels?

    How do I tell my brand story (who, what, why), influence customers and provide value at each touchpoint?

  • I have an awareness (people have never heard of my brand) or acquisition (my sales are crappy) or retention (people love me and leave me), what can I do to fix that?

    What campaigns or tactics should I launch?

    When should each of these go to market and what’s the expected return on investment?

  • Ok so now I have a strong growth strategy and plan in place, but who will actually “do it”?

    Who should I have in place to lead marketing initiatives and, if multiple resources, how do I make sure they all collaborate and stay true to my goals?

    How on earth do I train them?

What are some examples of tangible outcomes, Jenn?

Beyond answers to your business’ biggest growth challenges, I’ll roll up my sleeves and get sh*t done by tapping into my marketing expertise, tools and network. Here are a few examples of the tangible, measurable initiatives you could expect:

  • Annual and / or monthly growth marketing strategies and blueprints (aka useable documents)

  • Marketing campaign planning, resourcing and execution

  • Owned channel (ie. website, newsletter, social media accounts) plan

  • Marketing talent recruitment (job postings, network referrals, interviews) and onboarding

Project Based Services

CMO for a specific challenge

With a clear scope of work, deliverables and project plan, we’ll work together to solve a specific growth challenge.

We can build a project around around any of the CMO challenges listed above. Have something else in mind? Let’s chat and see if I can help you out.

Ok, but where do we start, Jenn?

It’s ok to not know what you need to grow your business and brand. We’ll figure it out together! I’ll use a simple approach that starts with getting clear on your business goals and vision.

1 - Business Discovery

We’ll start with a guided conversation around your business vision, goals, challenges, existing customers and any hypotheses you might have for growth.

2 - Growth Goals & Scope

Then I’ll translate your business goals or challenges into specific, measurable marketing goals and I’ll provide a scope of work that will help you achieve those goals.

3- Customer Discovery

We’ll start our work together by discovering who your customers should be - who will present the biggest growth opportunity. This discovery and definition will set the foundation for growth.

4 - Growth Plan & Roadmap

Regardless of which of my services you select, I’ll provide you with a tailored strategy and execution plan (how to get sh*t done) to meet your growth goals and solve your marketing challenges.